Fanatics Collecthttps://fanaticscollect.com/

Your landing page’s weakest score is Information hierarchy.

How Fanatics Collect ranks

  1. 1.Collector Crypt67
  2. 2.Fanatics Collect62
  3. 3.Misprint61
  4. 4.TCGplayer61
  5. 5.Whatnot61
  6. 6.Alt56
Fix Information hierarchy
62Growth scoreupdated

category scores

Information hierarchy56Trust58
category scoresShowHide
Information hierarchy56Trust58

Information hierarchy

56Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Privacy consent modal — Covers the hero visual and blocks the fold's first interaction before any CTA is seen.
  2. Gold standard hero card — Largest fold panel with no visible CTA — the auction it promotes cannot be acted on from here.
  3. Three equal-weight panels — Three same-size auction cards compete with no dominant beat, splitting attention across parallel bids.
  4. Trending term pill row — Eight equal-weight exit chips sit above the fold, leaking attention before any bid is placed.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Fanatics Collect
Misprint
Alt
Trust read
Fanatics CollectPSA-slabbed graded cards with visible cert labels ("2025 Topps Chrome UPD Cooper Flagg GEM MT 10") shown in the hero and
Misprint"82,894 Collectors Trust Misprint" badge alongside "$45,164,380 MARKET VOLUME" in the hero
AltPSA/BGS graded card listings with visible cert numbers, e.g. "PSA 8 | 1/1 | POP 1 Kobe Bryant/Lebron James" at "$3,943,8
TCGplayerReal product photography in the "BEST SELLERS" row (e.g. "30th Celebration Elite Trainer Box")
Whatnotimplicit context Whatnot may benefit from pre-existing familiarity among its target audience.
Collector CryptHero imagery of PSA-graded slabbed cards (Charizard, Michael Jordan) with visible grade labels

Mobile web

62Fair

The phone experience as a first-class citizen.

Fanatics Collect mobile capture for Mobile web

What works

What to improve

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Fanatics Collect’s headlineGold standardRare gold parallels of basketball's biggest names take the court in the September Premier Auction. Bid now and give your collection the golden touch.

Working

Could improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fanatics Collect

How Fanatics Collect compares

Recommended rewrites