Your landing page’s weakest score is Value props.

Fix Value props
61Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

TCGplayer’s headline vagueME: 30th Celebration

Working

  • Names a specific, timely product drop
  • Clear game label (POKÉMON) sets context
  • Direct 'Shop Now' action on the banner

Could improve

  • No marketplace value prop anywhere in fold
  • Headline assumes set-name knowledge
  • Zero proof points: no seller/price claims

Trust

52Fair

Proof that the product is real, competent, and safe to try.

TCGplayer
Misprint
Alt
Fanatics Collect
Trust read
TCGplayerReal product photography in the "BEST SELLERS" row (e.g. "30th Celebration Elite Trainer Box")
Misprint"82,894 Collectors Trust Misprint" badge alongside "$45,164,380 MARKET VOLUME" in the hero
AltPSA/BGS graded card listings with visible cert numbers, e.g. "PSA 8 | 1/1 | POP 1 Kobe Bryant/Lebron James" at "$3,943,8
Whatnotimplicit context Whatnot may benefit from pre-existing familiarity among its target audience.
Fanatics CollectPSA-slabbed graded cards with visible cert labels ("2025 Topps Chrome UPD Cooper Flagg GEM MT 10") shown in the hero and
Collector CryptHero imagery of PSA-graded slabbed cards (Charizard, Michael Jordan) with visible grade labels

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

TCGplayer desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

TCGplayer

How TCGplayer compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

TCGplayer mobile capture for Mobile web

What works

What to improve