Whatnothttps://whatnot.com/

Your landing page’s weakest score is Trust.

How Whatnot ranks

  1. 1.LTK62
  2. 2.Whatnot61
  3. 3.Supergreat53
  4. 4.getnayi.com30
Fix Trust
61Growth scoreupdated

category scores

Trust48CTA52
category scoresShowHide
Trust48CTA52

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Trust read
Whatnotimplicit context Whatnot may benefit from pre-existing familiarity among its target audience.
getnayi.comNo visible trust signal identified.
SupergreatNo visible trust signal identified.
LTKimplicit context LTK may benefit from pre-existing familiarity among its target audience.

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Continue to App
Whatnot
Supergreat
LTK

Problems

  • desktop primary is a QR code, no button
  • labels differ across desktop/mobile
  • 'Continue to App' implies install cost
  • Log in pill outweighs hero CTA on desktop

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Whatnot desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Whatnot’s headlineThe Live Shopping MarketplaceShop, sell, and connect around the things you love.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Whatnot mobile capture for Mobile web

What works

What to improve