Artificial SocietiesYC W25 landing page report.
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Artificial Societieshttps://societies.io/

Your landing page’s weakest score is CTA.

How Artificial Societies ranks

  1. 1.Evidenza81
  2. 2.Artificial Societies73
  3. 3.Synthetic Users71
  4. 4.Aaru71
  5. 5.Sapien68
  6. 6.Yabble61
Fix CTA
73Growth scoreupdated

category scores

CTA62Value props68Trust73Information hierarchy82Mobile web82
category scoresShowHide
CTA62Value props68Trust73Information hierarchy82Mobile web82

Score over time

9080706050Sapien 68 on Sep 18 (Wayback)Sapien 68 on Sep 22 (Live)Synthetic Users 65 on Mar 6 (Wayback)Synthetic Users 74 on Mar 22 (Wayback)Synthetic Users 70 on Apr 19 (Wayback)Synthetic Users 71 on May 4 (Wayback)Synthetic Users 69 on May 17 (Wayback)Synthetic Users 75 on Jul 16 (Wayback)Synthetic Users 71 on Jul 28 (Live)Evidenza 81 on Jul 28 (Live)Aaru 71 on Sep 22 (Live)Yabble 57 on Apr 28 (Wayback)Yabble 58 on May 12 (Wayback)Yabble 56 on Jun 15 (Wayback)Yabble 61 on Sep 20 (Live)Artificial Societies 71 on Mar 7 (Wayback)Artificial Societies 68 on Apr 19 (Wayback)Artificial Societies 69 on Apr 26 (Wayback)Artificial Societies 69 on May 4 (Wayback)Artificial Societies 73 on Jul 28 (Live)Mar 7Apr 19Apr 26May 4Jul 28
Past reportsShow past reportsHide past reports
  1. Jul 28, 202673LiveOverall +4 · Trust +15 · Value props +5Viewing
  2. May 4, 202669Information hierarchy −3 · Value props −3View →
  3. Apr 26, 202669Overall +1 · Value props +8 · CTA −2View →
  4. Apr 19, 202668Overall −3 · Value props −8 · Trust −7View →
  5. Mar 7, 202671First tracked report — strongest Information hierarchy 84, weakest CTA 62View →

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Artificial Societies
Aaru
Evidenza
Sapien
Yabble
Synthetic Users

Problems

  • vague — promises no value
  • conflicts with 'Book a Meeting' nav
  • sales contact, no product taste

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Artificial Societies’s headline undersellsSimulate opinions that matter.With networks of AI personas that model high-value audiences.

Working

  • Hero visual shows persona network in action
  • Persona card makes 'AI personas' tangible
  • Enterprise logo bar backs the claim

Could improve

  • No concrete outcome or use case named
  • Zero numbers anywhere in the fold
  • 'Opinions that matter' is abstract

Trust

73Fair

Proof that the product is real, competent, and safe to try.

Artificial Societies
Evidenza
Trust read
Artificial SocietiesLogo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez
SapienNo visible trust signal identified.
Synthetic Users"The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist
Evidenza"Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY
Aaru"Six months of global wealth research in one day. 0.90 median correlation." beside EY, IPG, OmnicomGroup and Bayer logos
YabbleNo visible trust signal identified.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Book a Meeting button — Same orange weight and different label as "Get in touch", splitting the primary action into two competing asks.
  2. Sarah Chen card — Bio and attribute text is tiny, low-contrast gray, so the fold's key product demonstration is hard to read.
  3. Left logo strip edge — The half-faded "SK" logo at the strip's left edge reads as a rendering glitch rather than a carousel transition.

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Get in touch button — Desktop-proportioned button at under half the column width instead of a full-bleed thumb target.
  2. Book a Meeting header — Second orange CTA with a different label competes with the hero's "Get in touch" for the same tap.
  3. Sarah Chen card — Persona card is truncated at the capture edge with its attribute tags cut off mid-row.

Competitors

inferred from product, audience, and value prop
#1Evidenzaevidenza.ai81
#2Artificial Societies73
#3Synthetic Userssyntheticusers.com71 #4Aaruaaruaaru.com71 #5Sapienasksapien.ai68 #6Yabbleyabble.com61