Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Aaru
Evidenza
Roundtable (Artificial Societies)
Trust read
Aaru"Six months of global wealth research in one day. 0.90 median correlation." beside EY, IPG, OmnicomGroup and Bayer logos
SapienNo visible trust signal identified.
Synthetic Users"The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist
Evidenza"Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY
Roundtable (Artificial Societies)Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez
YabbleNo visible trust signal identified.

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Large city photo bubble — Dominates the first viewport and pushes the headline and primary CTA below the fold.
  2. Decorative photo bubbles — The turbine and night-sky circles add no message yet consume prime fold space above the value statement.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Aaru desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aaru

How Aaru compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Aaru’s headlineSimulate what people will do before you commit.Aaru builds simulated populations grounded in real-world behavior and outcomes. Test a product, price, message, or strategy on the populations that matter to your business—then predict the outcome before you commit.

Working

Could improve