Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is CTA.
How Evidenza ranks
81Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
74FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' makes the click feel costly
- no low-friction alternative path
- label points at sales, not payoff
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
1234- Six-link nav row — Six equal-weight exits (Home through Contact) compete with the demo booking before the pitch lands.
- Hero demo button — Muted gold on cream blends into the page palette, slowing the one-second CTA find.
- Video caption text — The caption reads as truncated, illegible text ('...turing Executives'), undermining the video's credibility.
- White PLAY pill — Styled as a high-contrast pill, it visually outranks the hero BOOK A DEMO button in the scan path.
Trust
82StrongProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Evidenza | "Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY |
| Backed by a16z / speedrun badge | |
| Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez | |
| "The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist | |
| "// Trusted by PwC Deloitte Finta Fortune 100 Aerospace Coinbase" strip |
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Evidenza’s headline sells
AI Market Research for Impossible Audiences
Survey AI copies of your customers to get instant answers from any audience. Even the hardest-to-reach B2B buyers.
Working
- Before/after stats: 6 months → 6 hours
- 'Impossible Audiences' hooks the real pain
- Subhead explains mechanism plainly
Could improve
- Hero video shows a face, not the product
- '88% accuracy' lacks a referent
- 'AI copies' phrasing may confuse skeptics
Mobile web
86StrongThe phone experience as a first-class citizen.
123- Hero video block — Occupies the top third of the fold, pushing the value headline to mid-screen.
- Gartner logo — Logo renders clipped/overlapped at its top edge in the featured row.
- Evidenza video watermark — Tiny overlapping badge and truncated caption text are illegible at phone size.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
SEO / AEO · evidenza.ai
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