Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Evidenza
Roundtable (Artificial Societies)
Aaru
Synthetic Users
Trust read
SapienNo visible trust signal identified.
Synthetic Users"The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist
Evidenza"Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY
Aaru"Six months of global wealth research in one day. 0.90 median correlation." beside EY, IPG, OmnicomGroup and Bayer logos
Roundtable (Artificial Societies)Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez
YabbleNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sapien
Aaru
Evidenza

Problems

  • click feels costly — sales call
  • no value payoff in the label
  • doesn't echo 'Predict the future'

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Sapien’s headlinePredict the future and act now.Sapien simulates populations to predict responses to products, prices and campaigns. Understand what people will choose, why, and what to do next.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Sapien mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Sapien desktop capture for Information hierarchy

What works

What to improve