Your landing page’s weakest score is Trust.
How Sapien ranks
Trust
38PoorProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Sapien | No visible trust signal identified. |
| "The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist | |
| "Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY | |
| "Six months of global wealth research in one day. 0.90 median correlation." beside EY, IPG, OmnicomGroup and Bayer logos | |
| Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez | |
| No visible trust signal identified. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- click feels costly — sales call
- no value payoff in the label
- doesn't echo 'Predict the future'
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Predict the future and act now.
Sapien simulates populations to predict responses to products, prices and campaigns. Understand what people will choose, why, and what to do next.
Working
Could improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
