Past reportsShow past reportsHide past reports
- Sep 22, 202664LiveOverall −1 · Mobile web −8 · Information hierarchy +7Viewing
- Aug 5, 202665First tracked report — strongest Information hierarchy 71, weakest Trust 52View →
Your landing page’s weakest score is Trust.
How TwentyTwo ranks
64Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| TwentyTwo | "Backed by Y Combinator" badge above the hero headline |
| No visible trust signal identified. | |
| "TRUSTED BY INDUSTRY LEADERS" logo strip with ANSA Biotechnologies | |
| No visible trust signal identified. | |
| "8 national laboratories advancing America's competitive edge - managed by Battelle" stat |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
TwentyTwo’s headline vague
The AI Infrastructure for Biosecurity
Every layer of defense for the bioeconomy—starting with AI-powered screening.
Working
- Clear category and audience named
- YC badge adds credibility
- Subhead names one real capability
Could improve
- No numbers or concrete outcomes
- "Infrastructure" is an abstraction stack
- Hero art decorates, doesn't demonstrate
Mobile web
62FairThe phone experience as a first-class citizen.
1234- Partner with us CTA — Sits at the bottom edge of the first viewport with 'Learn more' clipped below — visitors must scroll to act.
- Pill-shaped CTA buttons — Desktop-proportioned pills instead of full-width, thumb-friendly buttons on a phone column.
- Announcement ticker banner — Text is clipped mid-sentence on both sides ('mission —', 'is joinin') and the scrolling bar eats top-of-fold space.
- Animated letters over CTAs — Floating DNA letters drift across both buttons, adding visual noise around the tap targets.
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Partner' implies a sales call
- no value payoff named in label
- click feels committal, not receiving
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
12- LatchBio ticker banner — Repeating acquisition ticker with underlined LatchBio links is the first thing read and pulls visitors off-site before the headline.
- Learn more button — Same size and shape as the primary CTA, splitting the click at the decision moment.