MotivesYC S25 landing page report.
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Motiveshttps://motives.ai/

Your landing page’s weakest score is Trust.

How Motives ranks

  1. 1.Voicepanel74
  2. 2.Strella73
  3. 3.Conveo73
  4. 4.Listen Labs69
  5. 5.Outset67
  6. 6.Motives66
Fix Trust
66Growth scoreupdated

category scores

Trust54CTA62Mobile web62Information hierarchy70Value props80
category scoresShowHide
Trust54CTA62Mobile web62Information hierarchy70Value props80

Score over time

85807570656055Listen Labs 63 on Apr 2 (Wayback)Listen Labs 60 on May 12 (Wayback)Listen Labs 64 on Jun 11 (Wayback)Listen Labs 77 on Jun 27 (Wayback)Listen Labs 70 on Sep 8 (Wayback)Listen Labs 69 on Sep 21 (Live)Outset 66 on May 6 (Wayback)Outset 67 on May 21 (Wayback)Outset 70 on Jun 10 (Wayback)Outset 67 on Jun 19 (Wayback)Outset 66 on Jul 28 (Wayback)Outset 65 on Aug 29 (Wayback)Outset 67 on Sep 21 (Live)Strella 71 on May 4 (Wayback)Strella 72 on May 20 (Wayback)Strella 69 on Sep 11 (Wayback)Strella 73 on Sep 21 (Live)Voicepanel 76 on Apr 4 (Wayback)Voicepanel 79 on Apr 18 (Wayback)Voicepanel 64 on May 21 (Wayback)Voicepanel 75 on Jun 9 (Wayback)Voicepanel 75 on Sep 8 (Wayback)Voicepanel 74 on Sep 22 (Live)Conveo 72 on May 16 (Wayback)Conveo 73 on Jun 4 (Wayback)Conveo 73 on Jun 26 (Wayback)Conveo 71 on Jul 18 (Wayback)Conveo 68 on Aug 24 (Wayback)Conveo 73 on Sep 1 (Wayback)Conveo 73 on Sep 22 (Live)Motives 69 on Apr 17 (Wayback)Motives 68 on May 8 (Wayback)Motives 67 on Jun 1 (Wayback)Motives 66 on Jun 11 (Wayback)Motives 68 on Jul 18 (Wayback)Motives 68 on Sep 14 (Wayback)Motives 66 on Sep 22 (Live)Apr 17May 8Jun 1Jun 11Jul 18Sep 14Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202666LiveOverall −2 · Mobile web −6 · Information hierarchy −2Viewing
  2. Sep 14, 202668Trust +4 · Mobile web −4View →
  3. Jul 18, 202668Overall +2 · CTA +4 · Mobile web +4View →
  4. Jun 11, 202666Overall −1 · CTA −5 · Value props +4View →
  5. Jun 1, 202667Overall −1 · Value props −4 · CTA −3View →
  6. May 8, 202668Overall −1 · Information hierarchy −2 · Value props −2View →
  7. Apr 17, 202669First tracked report — strongest Value props 84, weakest Trust 52View →

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Motives
Conveo
Voicepanel
Strella
Trust read
MotivesProduct demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th
Listen Labs"Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image
Outset"Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile
Strella"Strella is an official connector in Claude and ChatGPT" announcement bar
VoicepanelCustomer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove)
Conveo"TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Motives
Voicepanel
Listen Labs
Outset
Strella
Conveo

Problems

  • demo click feels costly
  • twin buttons split attention
  • secondary sits in first position
  • no in-product or self-serve path

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero headline — Serif headline barely scales down, wrapping into three tall lines that push both CTAs below the first viewport.
  2. Five-line subhead paragraph — Desktop-length paragraph stacks five lines on the phone, further delaying the visitor's path to the CTAs.
  3. Two stacked CTAs — "How it Works" and "Book a Demo" compete in identical blue styling with no visual hierarchy for the primary action.

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Twin same-weight CTAs — "How it Works" and "Book a Demo" share identical navy styling, so neither reads as the primary action.
  2. Nav Book a Demo duplicate — A second "Book a Demo" as plain text next to a navy "Login" button inverts the weight of the two actions.
  3. Six-link navigation row — Six exits sit above the hero, each competing with the demo conversion before the headline lands.

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Motives’s headline sellsReal qual, really fast for creative testingMotives AI conducts up to 60-minute in-depth video interviews with real consumers then delivers actionable insights in 48 hours. Validate concepts, test assets, and understand consumer thinking.

Working

  • Concrete numbers: 60-min interviews, 48-hr insights
  • Hero image shows the product interviewing
  • Names the audience: creative testing

Could improve

  • 'Qual' jargon excludes non-researchers
  • No emotional hook — copy stays functional
  • No social proof or client logos in fold

Competitors

inferred from product, audience, and value prop
#1Voicepanelvoicepanel.com74 #2Strellastrella.io73 #3Conveoconveo.ai73 #4Listen Labslistenlabs.ai69 #5Outsetoutset.ai67
#6Motives66