MagneticYC S25 landing page report.
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Magnetichttps://www.magnetictax.com/

Your landing page’s weakest score is Trust.

How Magnetic ranks

  1. 1.Filed72
  2. 2.TaxGPT71
  3. 3.Magnetic70
  4. 4.Black Ore Tax Autopilot70
  5. 5.Accordance67
  6. 6.Basis60
Fix Trust
70Growth scoreupdated

category scores

Trust52CTA68Information hierarchy72Value props78Mobile web78
category scoresShowHide
Trust52CTA68Information hierarchy72Value props78Mobile web78

Score over time

908070605040Filed 62 on Sep 21 (Wayback)Filed 72 on Sep 22 (Live)TaxGPT 72 on May 2 (Wayback)TaxGPT 74 on May 13 (Wayback)TaxGPT 74 on Jun 12 (Wayback)TaxGPT 76 on Jul 15 (Wayback)TaxGPT 78 on Aug 1 (Wayback)TaxGPT 77 on Sep 20 (Wayback)TaxGPT 71 on Sep 22 (Live)Basis 67 on Apr 2 (Wayback)Basis 65 on May 6 (Wayback)Basis 50 on Jul 12 (Wayback)Basis 50 on Aug 4 (Wayback)Basis 47 on Aug 15 (Wayback)Basis 60 on Sep 14 (Wayback)Basis 60 on Sep 21 (Live)Black Ore Tax Autopilot 58 on Mar 29 (Wayback)Black Ore Tax Autopilot 59 on Apr 20 (Wayback)Black Ore Tax Autopilot 75 on Apr 28 (Wayback)Black Ore Tax Autopilot 68 on Sep 20 (Wayback)Black Ore Tax Autopilot 70 on Sep 22 (Live)Accordance 64 on Mar 26 (Wayback)Accordance 62 on Apr 7 (Wayback)Accordance 52 on Apr 20 (Wayback)Accordance 52 on May 10 (Wayback)Accordance 52 on Jun 9 (Wayback)Accordance 62 on Jul 13 (Wayback)Accordance 67 on Sep 22 (Live)Magnetic 70 on May 14 (Wayback)Magnetic 68 on Jun 8 (Wayback)Magnetic 70 on Jul 8 (Wayback)Magnetic 70 on Sep 22 (Live)May 14Jun 8Jul 8Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202670LiveCTA −4 · Value props +2Viewing
  2. Jul 8, 202670Overall +2 · CTA +10 · Information hierarchy −2View →
  3. Jun 8, 202668Overall −2 · CTA −10 · Information hierarchy −8View →
  4. May 14, 202670First tracked report — strongest Information hierarchy 82, weakest Trust 52View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Magnetic
Accordance
TaxGPT
Filed
Basis
Trust read
Magnetic"Guaranteed Accuracy or it's free" subhead
FiledCustomer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP)
TaxGPTG2 card: "Ratings based on our reviews — 4.9/5" with star rating and "See all reviews" link
Basis"TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman
Black Ore Tax Autopilot"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner
Accordance“We are witnessing the most significant transformation in our profession's evolution.” — Tasha Preisner, IRS Taxpayer Ad

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Magnetic
Filed
TaxGPT

Problems

  • generic label, no payoff named
  • ignores 'or it's free' guarantee
  • hero button small vs headline

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate header CTAs — Header stacks Log in, Book demo, and Get started at similar weight, duplicating both hero buttons and splitting the click.
  2. Ghosted document grid — Rows of near-invisible mock documents add visual bulk without communicating anything readable; only the agent callouts carry meaning.
  3. Agent tasks panel — Gray labels like Process intake sit at very low contrast against the dark card, making the product demo hard to parse in one glance.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Magnetic’s headline sellsThe whole tax return done for you.AI Tax Prep Agent that can think. Guaranteed Accuracy or it's free

Working

  • Outcome-first: 'done for Magnetic'
  • Guarantee reverses risk
  • Hero shows agent reasoning, not decoration

Could improve

  • No concrete numbers anywhere in fold
  • 'Can think' is claim without proof
  • Audience (CPA vs filer) unclear

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero CTA pair — Desktop-proportioned buttons sit side by side at half width instead of stacking near full-bleed for the thumb.
  2. Headline right edge — "tax return" runs to the viewport edge with almost no right padding, looking clipped.
  3. Header Get started — Duplicates the hero CTA inches above it, splitting the tap target without adding a new action.

Competitors

inferred from product, audience, and value prop
#1Filedfiled.com72 #2TaxGPTtaxgpt.com71
#3Magnetic70
#4Black Ore Tax Autopilotblackore.ai70 #5Accordanceaccordance.com67 #6Basisgetbasis.ai60