AstorYC S25 landing page report.
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Astorhttps://astor.app/

Your landing page’s weakest score is Trust.

How Astor ranks

  1. 1.Origin77
  2. 2.PortfolioPilot75
  3. 3.Magnifi73
  4. 4.Betterment73
  5. 5.Astor72
  6. 6.Wealthfront68
Fix Trust
72Growth scoreupdated

category scores

Trust58Value props72Information hierarchy76CTA78Mobile web78
category scoresShowHide
Trust58Value props72Information hierarchy76CTA78Mobile web78

Score over time

80706050Magnifi 73 on Sep 22 (Live)Betterment 73 on Jun 1 (Wayback)Betterment 71 on Jun 15 (Wayback)Betterment 75 on Jun 29 (Wayback)Betterment 70 on Jul 13 (Wayback)Betterment 71 on Jul 28 (Wayback)Betterment 73 on Aug 3 (Live)Betterment 74 on Aug 10 (Wayback)Wealthfront 74 on Jun 2 (Wayback)Wealthfront 75 on Jun 15 (Wayback)Wealthfront 75 on Jun 29 (Wayback)Wealthfront 77 on Jul 13 (Wayback)Wealthfront 75 on Jul 27 (Wayback)Wealthfront 68 on Aug 3 (Live)Wealthfront 76 on Aug 10 (Wayback)Origin 76 on May 2 (Wayback)Origin 76 on May 31 (Wayback)Origin 75 on Jun 17 (Wayback)Origin 76 on Jun 30 (Wayback)Origin 75 on Jul 27 (Wayback)Origin 77 on Aug 21 (Wayback)Origin 77 on Sep 22 (Live)PortfolioPilot 74 on May 15 (Wayback)PortfolioPilot 73 on Jun 1 (Wayback)PortfolioPilot 56 on Aug 31 (Wayback)PortfolioPilot 75 on Sep 22 (Live)Astor 74 on Apr 14 (Wayback)Astor 72 on Apr 23 (Wayback)Astor 73 on May 17 (Wayback)Astor 72 on Aug 6 (Wayback)Astor 72 on Sep 9 (Wayback)Astor 72 on Sep 22 (Live)Apr 14Apr 23May 17Aug 6Sep 9Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202672LiveMobile web −4 · Information hierarchy +2Viewing
  2. Sep 9, 202672Information hierarchy −4 · Mobile web +4View →
  3. Aug 6, 202672Overall −1 · Information hierarchy −4 · CTA +4View →
  4. May 17, 202673Overall +1 · Information hierarchy +8View →
  5. Apr 23, 202672Overall −2 · Information hierarchy −8 · Value props −2View →
  6. Apr 14, 202674First tracked report — strongest Information hierarchy 82, weakest Trust 58View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Astor
PortfolioPilot
Magnifi
Wealthfront
Trust read
Astor"Astor is the new SEC-registered AI investment advisor built for busy professionals"
Magnifi"As seen on" press logo strip: CNBC, Fox Business, Bloomberg Radio, Benzinga, Nasdaq
Bettermentimplicit context Betterment may benefit from pre-existing familiarity among its target audience.
WealthfrontUp to $8M FDIC insurance through program banks
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
PortfolioPilot"$40B+ Assets on Platform / 50K+ Individuals" stat block dated "1,2: As of May 26, 2026"

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Astor’s headline undersellsFinally, your portfolio answers backAstor is the new SEC-registered AI investment advisor built for busy professionals

Working

  • 'Finally' taps frustration with static dashboards
  • 'SEC-registered' is a rare trust differentiator
  • Hero phone demonstrates real Q&A and advice

Could improve

  • Headline unclear without the subhead
  • Subhead names category, not outcome
  • No concrete numbers in the copy itself

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Seed round banner — Full-width dark bar with 'Learn More' link outranks the headline and leaks attention to press before the pitch lands.
  2. Nav link row — Five text links (About, Pricing, Legal, Blog, Contact) plus a duplicate Download button create six exit paths before the hero CTA.
  3. Roth vs 401k chip — Floating pill overlaps the phone mockup at CTA-adjacent weight, adding a competing interactive element mid-scan.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Astor
Magnifi
Betterment

Problems

  • no echo of headline promise
  • no value or pricing cue in label
  • download implies app-store detour

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Seed round banner — Two-line funding announcement sits above the headline and pushes the value statement down the fold.
  2. Download now button — Desktop-proportioned pill floats narrow in the column instead of a full-width thumb target.

Competitors

inferred from product, audience, and value prop
#1Originuseorigin.com77 #2PortfolioPilotportfoliopilot.com75 #3Magnifimagnifi.com73 #4Bettermentbetterment.com73
#5Astor72
#6Wealthfrontwealthfront.com68