Past reportsShow past reportsHide past reports
- Sep 20, 202668LiveOverall +5 · Value props +10 · Trust +10Viewing
- Apr 10, 202663First tracked report — strongest Information hierarchy 82, weakest Value props 48View →
Your landing page’s weakest score is Value props.
How Napkin Math ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Napkin Math’s headline undersells
Napkin Math
the personalized AI food journal
Working
- Screenshots demonstrate real product use
- "Ask the Napkin" chat shows emotional payoff
- Category is instantly clear: AI food journal
Could improve
- Subhead names category, not outcome
- No numbers or proof points in the fold
- Best value prop hidden inside a screenshot
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Napkin Math | Phone mockup showing meal scan UI labeling "Hokkaido Soup Curry" with "+12g Protein" and "+7g Fiber" |
| "Loved by 5M users with 4.9 rating" pill with user avatars above the headline | |
| "100k+ ACTIVE USERS" stat row beneath the CTA | |
| "4.6/5 on +58,000 ratings" (Apple) and "4.7/5 on +99,800 ratings" (Android) app store rating block | |
| "Nutrition Summary" dashboard UI with calorie/macro progress bars and Feeding Window timer | |
| Join over 280 million people on their journey to eat better, building lasting habits, and reach their goals. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic stock badge, no brand copy
- two equal badges split the click
- small vs. huge wordmark on desktop
- 5-word label reads slow
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Napkin plane over subtitle — A doodle paper plane overlaps 'the personalized AI food journal', partially obscuring the only line explaining what the product is.
- Dual store badges — App Store and Google Play badges sit at identical weight, splitting the single conversion action into two equal choices with no visual priority.
- Faint white subtitle — The thin white subtitle has low contrast against the pale gradient, making the value prop the least legible element in the fold.
Mobile web
78FairThe phone experience as a first-class citizen.
123- Two equal store badges — Stacked App Store and Google Play badges split the primary tap into two same-weight choices instead of one dominant CTA.
- Phone screenshot micro-text — In-app copy inside the three device mockups is far too small to read on a phone, adding visual noise without persuading.
- Origami art behind wordmark — Paper-airplane doodles overlap and partially obscure the tagline area, reducing contrast around the value statement.