MyFitnessPalhttps://myfitnesspal.com/

Your landing page’s weakest score is Trust.

How MyFitnessPal ranks

  1. 1.MyFitnessPal82
  2. 2.pulso.health78
  3. 3.Yazio73
  4. 4.ZOE72
  5. 5.Lifesum70
  6. 6.MyRealFood60
Fix Trust
82Growth scoreupdated

category scores

Trust66Value props76
category scoresShowHide
Trust66Value props76

Trust

66Fair

Proof that the product is real, competent, and safe to try.

MyFitnessPal
pulso.health
Trust read
MyFitnessPalJoin over 280 million people on their journey to eat better, building lasting habits, and reach their goals.
pulso.health"4.9 en App Store" / "4.9 en Play Store" ratings with "+6 millones son parte de la comunidad" avatar row
Lifesumimplicit context Lifesum may benefit from pre-existing familiarity among its target audience.
YazioReal app UI screenshots: "Today / Week 175" summary and "Water Tracker — 72 fl oz" screens
ZOE"Designed by ZOE gut health scientists" subheadline claim
MyRealFoodRecipe cards with visible like counts (10487 and 6605) showing an active community

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

MyFitnessPal’s headline sellsThe world's #1 nutrition tracking appJoin over 280 million people on their journey to eat better, building lasting habits, and reach their goals.

Working

  • #1 claim stakes clear category leadership
  • 280 million users is rare, concrete proof
  • "Start for free" removes cost objection

Could improve

  • Outcomes are vague: "eat better", "reach goals"
  • Hero photo decorates; app never shown working
  • No specific benefit like logging speed or insight

Information hierarchy

88Strong

Does the design help or inhibit what the page is trying to say?

MyFitnessPal desktop capture for Information hierarchy

What works

What to improve

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MyFitnessPal

How MyFitnessPal compares

Recommended rewrites

Mobile web

92Strong

The phone experience as a first-class citizen.

MyFitnessPal mobile capture for Mobile web

What works

What to improve