Your landing page’s weakest score is Trust.

Fix Trust
81Growth scoreupdated

category scores

category scoresShowHide

Trust

72Fair

Proof that the product is real, competent, and safe to try.

SnapCalorie
Foodvisor
Trust read
SnapCalorie"100k+ ACTIVE USERS" stat row beneath the CTA
Napkin MathPhone mockup showing meal scan UI labeling "Hokkaido Soup Curry" with "+12g Protein" and "+7g Fiber"
Cal AI"Loved by 5M users with 4.9 rating" pill with user avatars above the headline
Foodvisor"4.6/5 on +58,000 ratings" (Apple) and "4.7/5 on +99,800 ratings" (Android) app store rating block
MealSnap"Nutrition Summary" dashboard UI with calorie/macro progress bars and Feeding Window timer
MyFitnessPalJoin over 280 million people on their journey to eat better, building lasting habits, and reach their goals.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Header Download App button — Duplicates the hero CTA at full weight, splitting attention between two identical actions.
  2. Try Meal Planner button — Same size as the primary CTA, creating a fork in the action path at the decision moment.
  3. Blog Research API nav — Three exit links sit in the scan path before the visitor reaches the conversion.

Mobile web

82Strong

The phone experience as a first-class citizen.

SnapCalorie mobile capture for Mobile web

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SnapCalorie

How SnapCalorie compares

Recommended rewrites

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

SnapCalorie’s headlineTrack Calories in Seconds with AISnap a photo, get instant nutrition info. No typing, no searching, no hassle. Free forever.

Working

Could improve