Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

MealSnap
Foodvisor
Cal AI
SnapCalorie
MyFitnessPal
Napkin Math
Trust read
MealSnap"Nutrition Summary" dashboard UI with calorie/macro progress bars and Feeding Window timer
Napkin MathPhone mockup showing meal scan UI labeling "Hokkaido Soup Curry" with "+12g Protein" and "+7g Fiber"
Cal AI"Loved by 5M users with 4.9 rating" pill with user avatars above the headline
SnapCalorie"100k+ ACTIVE USERS" stat row beneath the CTA
Foodvisor"4.6/5 on +58,000 ratings" (Apple) and "4.7/5 on +99,800 ratings" (Android) app store rating block
MyFitnessPalJoin over 280 million people on their journey to eat better, building lasting habits, and reach their goals.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MealSnap
MyFitnessPal
SnapCalorie
Foodvisor

Problems

  • generic label, no payoff named
  • no echo of photo-snap promise
  • header Sign In shares same gradient

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

MealSnap desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

MealSnap’s headlineNutrition Tracking Made Super SimpleJust snap a photo of your meal and you're done! MealSnap instantly identifies your food, calculates nutrition facts, and tracks your daily goals, all in seconds.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

MealSnap mobile capture for Mobile web

What works

What to improve