Your landing page’s weakest score is Mobile web.

Fix Mobile web
69Growth scoreupdated

category scores

category scoresShowHide

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Oversized hero headline — Desktop headline barely scaled down — it wraps into six huge lines and consumes most of the first viewport.
  2. Store badges below headline — The primary App Store/Google Play badges are pushed near the bottom of a very long scroll by the oversized headline, and they sit at desktop-badge width instead of thumb-friendly full-bleed.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cal AI
MyFitnessPal
SnapCalorie
Foodvisor
MealSnap
Napkin Math

Problems

  • stock badge, no persuasive copy
  • small footprint vs headline
  • no echo of headline promise
  • no 'free' signal on download

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Cal AI desktop capture for Trust

How Cal AI compares

Trust read

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Cal AI desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Cal AI’s headlineMeet Cal AI Track your calories with just a pictureMeet Cal AI, the AI-powered app for easy calorie tracking. Snap a photo, scan a barcode, or describe your meal and get instant calorie and nutrient info.

Working

Could improve