Your landing page’s weakest score is Trust.
How Hesper AI ranks
category scores
category scoresShowHide
Score over time
Trust
54FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Hesper AI | BACKED BY Y Combinator · Afore Capital badge |
| Announcement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP" | |
| No visible trust signal identified. | |
| "Enabling the world's leading claims organizations" section heading (mobile) | |
| "Trusted by" logo strip with Amica, Assurant, AXA, Central, Economical, Grange, and Elephant | |
| No visible trust signal identified. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- click feels like a sales meeting
- no value payoff in the label
- no echo of the hero's promise
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- ITC Vegas banner — Countdown timer plus 'Meet us there' link outranks the fold's primary action and pulls first attention to an event, not a demo.
- Nav Book a demo — Duplicate CTA at identical styling to the hero button splits the primary action into two same-weight targets.
- Backed by badge — Investor badge sits directly above the headline and wins the first fixation before the value prop is read.
Mobile web
78FairThe phone experience as a first-class citizen.
123- Book a demo button — Desktop-proportioned button at ~35% column width; should be near-full-bleed for thumb reach.
- ITC Vegas promo bar — Sticky countdown banner with no conversion CTA claims the top of the viewport as pure friction.
- Side-by-side CTA pair — 'How it works' matches the primary CTA's size and weight, splitting the tap decision.
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Every Claim. First Notice to Final Recovery.
Hesper's AI agents resolve clean claims straight through and investigate the suspicious ones in hours, not weeks.
Working
- 'Hours, not weeks' names a concrete outcome
- Names mechanism: straight-through + triage
- Hero shows a claim stamped RESOLVED 02:47:13
Could improve
- H1 states scope, not the payoff
- Desktop fold lacks the mobile stat proof
- No dollar or volume outcome in hero
