Hesper AIYC F26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

8070605040Sixfold 66 on May 4 (Wayback)Sixfold 65 on Sep 20 (Live)Charlee.ai 48 on Sep 20 (Live)Five Sigma 65 on May 13 (Wayback)Five Sigma 66 on May 29 (Wayback)Five Sigma 65 on Jun 9 (Wayback)Five Sigma 62 on Aug 10 (Wayback)Five Sigma 64 on Sep 11 (Wayback)Five Sigma 66 on Sep 20 (Live)Shift Technology 52 on Mar 28 (Wayback)Shift Technology 50 on Apr 15 (Wayback)Shift Technology 68 on May 4 (Wayback)Shift Technology 71 on Jun 26 (Wayback)Shift Technology 54 on Aug 4 (Wayback)Shift Technology 54 on Aug 15 (Wayback)Shift Technology 70 on Sep 20 (Live)Sprout.ai 59 on May 26 (Wayback)Sprout.ai 64 on Sep 20 (Live)Hesper AI 72 on Sep 20 (Live)Sep 20

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Hesper AI
Shift Technology
Trust read
Hesper AIBACKED BY Y Combinator · Afore Capital badge
SixfoldAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Charlee.aiNo visible trust signal identified.
Five Sigma"Enabling the world's leading claims organizations" section heading (mobile)
Shift Technology"Trusted by" logo strip with Amica, Assurant, AXA, Central, Economical, Grange, and Elephant
Sprout.aiNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hesper AI

Problems

  • click feels like a sales meeting
  • no value payoff in the label
  • no echo of the hero's promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. ITC Vegas banner — Countdown timer plus 'Meet us there' link outranks the fold's primary action and pulls first attention to an event, not a demo.
  2. Nav Book a demo — Duplicate CTA at identical styling to the hero button splits the primary action into two same-weight targets.
  3. Backed by badge — Investor badge sits directly above the headline and wins the first fixation before the value prop is read.

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Book a demo button — Desktop-proportioned button at ~35% column width; should be near-full-bleed for thumb reach.
  2. ITC Vegas promo bar — Sticky countdown banner with no conversion CTA claims the top of the viewport as pure friction.
  3. Side-by-side CTA pair — 'How it works' matches the primary CTA's size and weight, splitting the tap decision.

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Hesper AI’s headline sellsEvery Claim. First Notice to Final Recovery.Hesper's AI agents resolve clean claims straight through and investigate the suspicious ones in hours, not weeks.

Working

  • 'Hours, not weeks' names a concrete outcome
  • Names mechanism: straight-through + triage
  • Hero shows a claim stamped RESOLVED 02:47:13

Could improve

  • H1 states scope, not the payoff
  • Desktop fold lacks the mobile stat proof
  • No dollar or volume outcome in hero