Rovi HealthYC F25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050403020Included Health 61 on Jun 26 (Wayback)Included Health 60 on Jul 11 (Wayback)Included Health 63 on Jul 27 (Wayback)Included Health 62 on Aug 13 (Wayback)Included Health 61 on Aug 24 (Wayback)Included Health 64 on Sep 7 (Wayback)Included Health 65 on Sep 22 (Live)Transcarent 56 on May 19 (Wayback)Transcarent 57 on May 27 (Wayback)Transcarent 58 on Jun 16 (Wayback)Transcarent 60 on Jul 15 (Wayback)Transcarent 60 on Aug 23 (Wayback)Transcarent 58 on Sep 10 (Wayback)Transcarent 63 on Sep 22 (Live)Accolade 66 on Apr 13 (Wayback)Accolade 65 on Apr 23 (Wayback)Accolade 65 on May 14 (Wayback)Accolade 67 on May 22 (Wayback)Accolade 60 on Sep 22 (Live)Quantum Health 66 on May 12 (Wayback)Quantum Health 70 on Sep 22 (Live)Rightway 32 on Apr 7 (Wayback)Rightway 31 on Apr 18 (Wayback)Rightway 30 on May 4 (Wayback)Rightway 28 on May 17 (Wayback)Rightway 61 on Sep 22 (Live)Rovi Health 70 on Jun 7 (Wayback)Rovi Health 69 on Jul 10 (Wayback)Rovi Health 71 on Aug 8 (Wayback)Rovi Health 70 on Sep 22 (Live)Jun 7Jul 10Aug 8Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202670LiveOverall −1 · CTA −4 · Value props −4Viewing
  2. Aug 8, 202671Overall +2 · Trust +10 · CTA −4View →
  3. Jul 10, 202669Overall −1 · Trust −6 · Mobile web +2View →
  4. Jun 7, 202670First tracked report — strongest Mobile web 82, weakest Trust 48View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Rovi Health
Quantum Health
Trust read
Rovi Health"ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo
Included HealthNo visible trust signal identified.
TranscarentCare Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow
AccoladeTranscarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t
Quantum Health"Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay)
RightwayNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rovi Health
Transcarent
Included Health
Quantum Health
Accolade

Problems

  • no action verb — reads as a label
  • no payoff implied by the click
  • nav says 'Get started' — inconsistent
  • overlaps with 'Book a demo' next to it

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Dueling primary CTAs — Nav 'Get started' and hero 'I'm an employer' share the same dark pill weight, splitting which action is primary.
  2. Book a demo button — Sits at near-equal size beside the primary CTA, adding a third choice instead of a clearly subordinate option.
  3. Rovi Intelligence card — Dense clinical data (A1C values, SIGNAL/CONTEXT/PLAN rows) asks visitors to parse a mini-dashboard before the headline lands.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Rovi Health’s headline sellsA clinician in every member's pocket.Rovi gives members access to a clinician who guides their care by finding quality doctors, navigating benefits, and keeping members healthy.

Working

  • Concrete, ownable metaphor for the core value
  • Subhead lists three real jobs, not buzzwords
  • Hero demo shows a real clinical intervention

Could improve

  • Zero numbers or proof points in the fold
  • No employer ROI angle despite B2B eyebrow
  • 'Keeping members healthy' is the vaguest clause

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Four-line subhead paragraph — Long paragraph pushes the primary CTA to the very bottom edge of the first viewport.
  2. Two equal-weight CTAs — 'Book a demo' is styled at the same size as 'I'm an employer', splitting attention between two taps.