Your landing page’s weakest score is Trust.
How Digipals ranks
60Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
28PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Digipals | Mock push notifications previewing the product concept ("Sarah wants to grab coffee ☕") |
| Candid polaroid-style photos of members at 222 nights out | |
| App Store and Google Play download badges | |
| Profile-card imagery with real member-style overlays ("Danna, 28", "Josh, 34", "Tiana, 30") | |
| "Events near Fort Worth, TX" grid with real local event cards (e.g. Grape Fest, "Free") |
Value props
54FairTitle, subtitle, hero — do they sell the product's true value?
Digipals’s headline vague
Digipals
Where AI makes us more social
Working
- Notification mockups show real use cases
- Subhead flips the anti-social AI trope
- Emotional pull: real plans with real friends
Could improve
- No line explains what the product does
- Zero specifics, numbers, or proof
- Mobile keeps only one notification demo
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'waitlist' promises no value now
- phone field inflates ask
- no payoff language in label
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
12- Value prop subtitle — 'Where AI makes us more social' sits in low-contrast grey over a busy video frame, weakening the only line that explains the product.
- Email and Phone fields — Translucent grey inputs blend into the dark video background, making the conversion surface harder to spot than the decorative toasts.
Mobile web
78FairThe phone experience as a first-class citizen.
123- Fake notification card — Mimics a real OS notification at the top of the screen, inviting mis-taps and distrust before the form.
- Low-contrast input fields — Gray translucent Email and Phone fields blur into the dark video background, making the form hard to parse.
- Unexplained phone field — Asking for a phone number with no reason given adds friction to a simple waitlist signup.