BronYC F25 landing page report.
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Bronhttps://askbron.ai/

Your landing page’s weakest score is Trust.

How Bron ranks

  1. 1.Unabated76
  2. 2.Outlier70
  3. 3.OddsJam69
  4. 4.Bron66
  5. 5.OddsShopper60
  6. 6.BettingPros55
Fix Trust
66Growth scoreupdated

category scores

Trust48Mobile web64Information hierarchy72CTA72Value props72
category scoresShowHide
Trust48Mobile web64Information hierarchy72CTA72Value props72

Score over time

8070605040OddsJam 67 on May 4 (Wayback)OddsJam 76 on Aug 7 (Wayback)OddsJam 69 on Sep 21 (Live)Outlier 71 on May 9 (Wayback)Outlier 63 on May 19 (Wayback)Outlier 67 on Jun 7 (Wayback)Outlier 57 on Jun 18 (Wayback)Outlier 71 on Jul 20 (Wayback)Outlier 70 on Aug 8 (Live)OddsShopper 58 on Apr 13 (Wayback)OddsShopper 56 on May 1 (Wayback)OddsShopper 60 on May 11 (Wayback)OddsShopper 57 on Jun 14 (Wayback)OddsShopper 59 on Aug 18 (Wayback)OddsShopper 60 on Sep 21 (Live)BettingPros 61 on Apr 6 (Wayback)BettingPros 64 on Apr 19 (Wayback)BettingPros 59 on May 4 (Wayback)BettingPros 54 on May 19 (Wayback)BettingPros 64 on Jun 8 (Wayback)BettingPros 55 on Sep 21 (Live)Unabated 66 on Apr 20 (Wayback)Unabated 70 on May 13 (Wayback)Unabated 68 on May 21 (Wayback)Unabated 51 on May 29 (Wayback)Unabated 63 on Jun 15 (Wayback)Unabated 56 on Jul 28 (Wayback)Unabated 76 on Sep 21 (Live)Bron 69 on Jun 4 (Wayback)Bron 70 on Jul 10 (Wayback)Bron 69 on Jul 19 (Wayback)Bron 70 on Sep 17 (Wayback)Bron 66 on Sep 21 (Live)Jun 4Jul 10Jul 19Sep 17Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202666LiveOverall −4 · Mobile web −14 · Information hierarchy −6Viewing
  2. Sep 17, 202670Overall +1 · Information hierarchy −4 · CTA +4View →
  3. Jul 19, 202669Overall −1 · Information hierarchy +6 · Mobile web −6View →
  4. Jul 10, 202670Overall +1 · Mobile web +6 · CTA −2View →
  5. Jun 4, 202669First tracked report — strongest Information hierarchy 76, weakest Trust 52View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Bron
Unabated
BettingPros
OddsJam
Outlier
Trust read
BronLive pick card showing "Malik Nabers — Over 59.5 receiving yards" with +5.0% EDGE, −122 FAIR, +100 BEST across 5 BOOKS
OddsJam"@The_Arbitron · Verified user · Live Arbitrage Tool" profit calendar showing "+$32,185" net profit
OutlierDetailed real product UI screenshots showing 'Thunder @ Spurs' matchup stats and player prop charts
OddsShopperPhone mockups showing real product UI with player prop lines (e.g. "Nikola Jokic (DEN)") and a Tails picks feed
BettingPros"67% of users are tailing this pick, with 22 of 33 bets on this side" — live pick-tailing stat in the feed
Unabated"Featured in:" press logo bar with The Athletic, ESPN, The Philadelphia Inquirer, MasterClass, The Washington Post, Roll

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Product tour overlay — The '1 / 3 Compare odds' tour card interrupts the first swipe and pushes the pick card down without doing any conversion work — a dead blocker on mobile.
  2. Uncollapsed nav row — Full desktop link row ('Contact', 'Log In', App Store badge) sits crammed in the header instead of a hamburger, competing with the hero CTAs.
  3. Start on web button — The primary CTA is desktop-proportioned and shares the row with the App Store badge instead of being a full-width thumb target.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Onboarding tour popup — The "1 / 3" tour panel auto-opens over the fold, competing with the hero CTAs before the visitor has chosen to engage.
  2. Duplicate App Store badge — The nav's App Store badge repeats the hero's badge at equal weight, splitting the primary action across two locations.
  3. Start on web button — The primary CTA is smaller and visually quieter than the black App Store badge beside it, muddying which action is primary.
  4. Cut-off stats row — The +5.0% / −122 / +100 metrics sit half-clipped at the fold edge with no labels context yet, adding unresolved density.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bron
Unabated
OddsJam
Outlier

Problems

  • names channel, not payoff
  • equal weight with App Store badge
  • App Store badge repeated in nav
  • no free/cost signal shown

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Bron’s headline undersellsSwipe to Bet+EV Picks, found automatically. Swipe through the prices worth a closer look.

Working

  • Live pick card proves value with real odds
  • "found automatically" names the core benefit
  • Concrete edge stats: +5.0%, 5 books

Could improve

  • Headline sells swiping, not winning
  • "+EV" is jargon for casual bettors
  • No proof stat in the hero copy

Competitors

inferred from product, audience, and value prop
#1Unabatedunabated.com76 #2Outlieroutlier.bet70 #3OddsJamoddsjam.com69
#4Bron66
#5OddsShopperoddsshopper.com60 #6BettingProsbettingpros.com55