Boom AIYC F25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050Decagon 67 on Sep 20 (Live)Sierra 61 on May 22 (Wayback)Sierra 63 on Jun 14 (Wayback)Sierra 65 on Jun 29 (Wayback)Sierra 64 on Jul 7 (Wayback)Sierra 63 on Jul 23 (Wayback)Sierra 62 on Aug 21 (Wayback)Sierra 62 on Sep 20 (Live)Intercom (Fin) 65 on Jun 2 (Wayback)Intercom (Fin) 70 on Jun 16 (Wayback)Intercom (Fin) 69 on Jul 13 (Wayback)Intercom (Fin) 72 on Aug 11 (Wayback)Intercom (Fin) 70 on Aug 24 (Wayback)Intercom (Fin) 76 on Sep 8 (Wayback)Intercom (Fin) 76 on Sep 22 (Live)Forethought 61 on Jul 1 (Wayback)Forethought 59 on Jul 15 (Wayback)Forethought 58 on Jul 26 (Wayback)Forethought 58 on Aug 11 (Wayback)Forethought 57 on Aug 21 (Wayback)Forethought 58 on Sep 5 (Wayback)Forethought 56 on Sep 20 (Live)Boom AI 61 on Sep 22 (Live)Sep 22

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Boom AI
Forethought
Intercom (Fin)
Sierra
Trust read
Boom AI"Backed by Y Combinator" badge
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.
SierraSierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked"
Intercom (Fin)"Over 2,000 five-star reviews on" G2 badge above the headline
ForethoughtCustomer logo strip featuring Upwork, Redis, YES, and Viome

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Clipped demo form — The primary 'Get Started' form is pushed below the fold; only its truncated heading is visible.
  2. Nine-line body paragraph — Desktop-length prose fills most of the mobile fold, delaying any CTA by a full scroll.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Boom AI
Intercom (Fin)
Decagon

Problems

  • label hides a demo-booking form
  • required phone field raises cost
  • inconsistent with 'Book a demo' nav
  • CTA below fold on mobile

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Book a demo button — Second high-contrast dark CTA competes at equal weight with the form's 'Get Started' button for the same action.
  2. Six-item nav row — Use Cases, How It Works, Features, Security, FAQ, and Resources give six equal-weight exits before the form.
  3. Hero paragraph block — Six-line subheadline is a text wall; the promise buries the outcome mid-paragraph instead of leading with it.
  4. Six-field demo form — Six labeled fields plus helper text in the fold create heavy friction for a first-touch conversion.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Boom AI’s headline undersellsAn AI workforce for your customersBoom talks to your customers, learns what they actually need, and acts on it. Collecting payments, winning back the ones who left, driving sales, and getting people through onboarding. On whatever channel they already use. You get the work

Working

  • Subhead lists four concrete jobs
  • "Without the headcount" nails true value
  • Checkmarks reinforce cost + channels

Could improve

  • H1 is category label, no outcome
  • Zero numbers anywhere in the fold
  • Hero is a form, not a product demo