Your landing page’s weakest score is Mobile web.

How Forethought ranks

  1. 1.Intercom Fin70
  2. 2.Decagon67
  3. 3.Sierra62
  4. 4.Calltree59
  5. 5.Forethought56
Fix Mobile web
56Growth scoreupdated

category scores

category scoresShowHide

Mobile web

34Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Cookie consent modal — Full-width dead blocker covers the hero and buries the primary CTA with no conversion value.
  2. Chat bubble prompts — Three stacked chat quick-replies overlap the cookie modal text, creating an unreadable pile of competing overlays.
  3. Zendesk announcement banner — Three-line promo banner eats the top ~12% of the viewport before the brand or headline appears.
  4. Hero headline wrap — Headline scales down poorly, wrapping to three tall lines that push any CTA below the fold.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Forethought
Decagon
Intercom Fin
Calltreein-product action

Problems

  • no CTA in hero on either viewport
  • 'Request' feels like a sales gate
  • hidden behind hamburger on mobile
  • label drift: 'Request a Demo' in chat

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Forethought desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Forethought’s headlineEnterprise AI Agents for Any CX PlatformAI AGENTS FOR CUSTOMER SUPPORT & SERVICE TEAMS

Working

Could improve

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Forethought desktop capture for Trust

How Forethought compares

Trust read