Intercom (Fin)https://intercom.com/

Your landing page’s weakest score is Trust.

How Intercom (Fin) ranks

  1. 1.Intercom (Fin)76
  2. 2.Decagon67
  3. 3.Sierra62
  4. 4.Boom AI61
  5. 5.Forethought56
Fix Trust
76Growth scoreupdated

category scores

Trust64Mobile web76
category scoresShowHide
Trust64Mobile web76

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Intercom (Fin)
Forethought
Trust read
Intercom (Fin)"Over 2,000 five-star reviews on" G2 badge above the headline
Boom AI"Backed by Y Combinator" badge
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.
SierraSierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked"
ForethoughtCustomer logo strip featuring Upwork, Redis, YES, and Viome

Mobile web

76Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Expanded Fin chat — Auto-opened chat message covers the lower fold and the product-section transition.
  2. Double header CTAs — Two CTAs crowd the collapsed nav and duplicate the hero's Start free trial.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Intercom (Fin) desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Intercom (Fin)’s headlineA complete system for human and AI customer serviceIntercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Intercom (Fin)

How Intercom (Fin) compares

Recommended rewrites