Your landing page’s weakest score is CTA.
How Sierra ranks
CTA
48PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- 'Learn more' promises reading, not value
- no product action named
- hero demos chat but input isn't live
- same weak label used everywhere
Trust
52FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Sierra | Sierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked" |
| Embedded chat demo showing Eloquent AI resolving an insurance request ("add a driver to my car insurance") | |
| implicit context Decagon may benefit from pre-existing familiarity among its target audience. | |
| KAIgentic Dashboard product screenshot with agent/workflow metrics and a specific AI chat recommending savings and trave | |
| Stat bar: "100+ credit unions & community banks", "1.5M+ conversations a day", "99.99% uptime" |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Better outcomes. Built on Sierra.
Working
Could improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
80StrongThe phone experience as a first-class citizen.

What works
What to improve
