Your landing page’s weakest score is CTA.

Fix CTA
62Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sierra
Decagon
Eloquent AI
Interface.ai
Kasisto

Problems

  • 'Learn more' promises reading, not value
  • no product action named
  • hero demos chat but input isn't live
  • same weak label used everywhere

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Sierra
Interface.ai
Kasisto
Trust read
SierraSierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked"
Eloquent AIEmbedded chat demo showing Eloquent AI resolving an insurance request ("add a driver to my car insurance")
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.
KasistoKAIgentic Dashboard product screenshot with agent/workflow metrics and a specific AI chat recommending savings and trave
Interface.aiStat bar: "100+ credit unions & community banks", "1.5M+ conversations a day", "99.99% uptime"

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Sierra’s headlineBetter outcomes. Built on Sierra.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Sierra desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Sierra mobile capture for Mobile web

What works

What to improve