Paywall CTA copy benchmarks
21 data-backed questions on Paywall CTA copy benchmarks, from Lazyweb Research — each answer cites proprietary analysis of real, in-market app screens.
What Is the Most Common Paywall CTA Button Text?
Across 1,886 role-labeled primary paywall CTAs from ~800 tracked mobile apps, the single most common button text is a bare 'Continue' — 350 instances, used by 66 of the 222 companies with a labeled p…
Read page TLDR'Continue' vs 'Start Free Trial': Which Paywall CTA Do Top Apps Actually Use?
Across 222 companies with a labeled primary paywall CTA, 103 (46.4%) lead with a trial-promise button (try/start + free/trial) versus 69 (31.1%) that lead with a 'Continue'-style button [1]. So more…
Read page TLDRWhat % of Paywall CTAs Mention 'Free' or a Trial?
Across 1,886 primary paywall CTAs from ~800 tracked apps, 33.7% (635) contain the word 'free' or 'trial', spanning 118 of 222 companies [1]. Roughly half of those — 16.8% of all primary CTAs (317) —…
Read page TLDRDo Top Apps Put the Price Inside the Paywall Button?
Across 1,886 primary paywall CTAs from ~800 tracked apps, only 11.6% (219) put a price or billing period inside the button, used by 57 of 222 companies [1]. Price-in-button is a minority pattern — th…
Read page TLDRHow Often Do Apps Use 'Continue' as the Paywall Button?
Across 1,886 primary paywall CTAs from ~800 tracked apps, 21.1% (397) start with 'Continue' in some form, and the exact bare 'Continue' accounts for 350 of them [1]. At the company level, 69 of 222 c…
Read page TLDRHow Often Do Apps Use 'Subscribe' or 'Subscribe Now' on the Paywall Button?
Across 1,886 primary paywall CTAs from ~800 tracked apps, 10.0% (188) start with 'Subscribe' — 'subscribe', 'subscribe now', 'subscribe for $3.99/year' — used by 43 companies [1]. Within that, exact…
Read page TLDRHow Often Do Paywall Buttons Name the Trial Length?
Across 1,886 primary paywall CTAs from ~800 tracked apps, 16.8% (317) name an explicit free duration in the button — '3 days free', 'free week', '1 month free' [1]. That's about half of the 33.7% of…
Read page TLDRDo Paywall CTAs Use Urgency or Discount Wording?
Across 1,886 primary paywall CTAs from ~800 tracked apps, only 2.5% (47) use strict urgency or discount wording — 'today', 'limited', 'expires', '% off', 'last chance' — from just 18 companies [1]. U…
Read page TLDRWhat Is the Most Common Price-in-Button Paywall CTA Text?
Among the 219 primary paywall CTAs that show a price in the button (11.6% of 1,886), the most common exact phrasing is 'Try for $0.00' — 10 CTAs from 5 companies [1][2]. Notably, the top price button…
Read page TLDRHow Many Paywall CTAs Are Primary vs Secondary vs Dismiss?
Of 4,406 paywall CTAs extracted from ~800 tracked apps, 2,679 are role-labeled: 1,886 primary (70%), 597 secondary (22%), and 196 dismiss (7%) [1]. The remaining 1,727 (39% of the full corpus) are ro…
Read page TLDRWhat Secondary CTA Text Appears Most Often on Mobile Paywalls?
Across 597 secondary paywall CTAs (role-labeled, from a corpus of 2,679 labeled CTAs across ~800 tracked apps), the single most common secondary text is 'view all plans' (34 instances, 10 companies),…
Read page TLDRHow Common Is a 'Restore' Link on Mobile Paywalls, and How Is It Worded?
Across 597 role-labeled secondary paywall CTAs from ~800 tracked apps, restore-style links account for 18.9% (113 CTAs) and appear across 43 companies — the most broadly adopted secondary affordance…
Read page TLDR'View All Plans' vs 'See All Plans': Which Plan-Comparison Link Do Paywalls Use?
Across 597 role-labeled secondary paywall CTAs from ~800 tracked apps, the plan-comparison family (view / see / compare plans) accounts for 18.1% (108 CTAs) across 24 companies [1]. Within it, 'view…
Read page TLDRHow Do Apps Word the Dismiss Option on a Paywall — 'Not Now', 'No Thanks', or 'Cancel'?
Across 196 role-labeled dismiss CTAs from ~800 tracked apps, the most common exit wording is 'not now' (56 instances, 12 companies), then 'no thanks' (41, 10) and 'cancel' (40, 18) [1]. Euphemistic l…
Read page TLDRWhat Is the Most Common Paywall CTA in Education Apps?
Across 443 primary paywall CTAs from 26 tracked Education apps, the single most common button text is 'continue' (77 instances, 8 companies) [1]. But the trial-led family is larger in aggregate: free…
Read page TLDRWhat Is the Most Common Paywall CTA in Health & Fitness Apps?
Across 340 primary paywall CTAs from 36 tracked Health & Fitness apps, the top single button text is 'continue' (77 instances, 10 companies) [1]. As with Education, the trial-led family leads in aggr…
Read page TLDRWhat Is the Most Common Paywall CTA in Photo & Video Apps?
Across 155 primary paywall CTAs from 15 tracked Photo & Video apps, 'continue' is the top single button text (29 instances, 6 companies) [1]. Photo & Video is more balanced than Education or Health:…
Read page TLDRWhat Is the Most Common Paywall CTA in Music Apps?
Across 128 primary paywall CTAs from 15 tracked Music apps, 'subscribe now' is the top button text (14 instances, 4 companies) — Music is the only large vertical where 'continue' is NOT #1 [1]. Free/…
Read page TLDRWhat Is the Most Common Paywall CTA in Graphics & Design Apps?
Across 96 primary paywall CTAs from 9 tracked Graphics & Design apps, 'continue' is the dominant button text (30 instances, 7 companies), and continue-led CTAs make up a majority of the vertical at 5…
Read page TLDR