Your landing page’s weakest score is Trust.
How ZestyAI ranks
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| ZestyAI | Annotated product overlay on hero imagery showing "STRUCTURAL VULNERABILITY 6/10" with "ROOF MATERIAL: COMPOSITE SHINGLE |
| "Backed by Y Combinator" badge above the headline | |
| LexisNexis® Risk Solutions branding and the "LexisNexis® Total Property Understanding™" product headline | |
| No visible trust signal identified. | |
| Moody's wordmark in the header | |
| implicit context Betterview (part of Nearmap) may benefit from pre-existing familiarity among its target audience. |
Mobile web
62FairThe phone experience as a first-class citizen.
123- Six-line wrapped headline — "Trusted AI Powering Every Insurance Decision" wraps into six oversized lines and eats nearly half the first viewport before any CTA appears.
- Talk to an Expert button — Primary CTA sits at the very bottom edge of the fold at roughly half viewport width instead of a full-bleed thumb target.
- reCAPTCHA badge — Floating reCAPTCHA widget overlaps the lower-right corner of the hero and adds visual clutter near the CTA zone.
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How ZestyAI compares
Recommended rewrites
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
ZestyAI’s headline
Trusted AI Powering Every Insurance Decision
Proven by leading carriers. Approved by regulators. The Risk Decision Platform built for safe growth.
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve