Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

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Trust

38Poor

Proof that the product is real, competent, and safe to try.

ZestyAI
Verdex
Flyreel (a LexisNexis Risk Solutions company)
Cape Analytics
Trust read
Hosta a.i.No visible trust signal identified.
Verdex"Backed by Y Combinator" badge above the headline
Flyreel (a LexisNexis Risk Solutions company)LexisNexis® Risk Solutions branding and the "LexisNexis® Total Property Understanding™" product headline
ZestyAIAnnotated product overlay on hero imagery showing "STRUCTURAL VULNERABILITY 6/10" with "ROOF MATERIAL: COMPOSITE SHINGLE
Cape AnalyticsMoody's wordmark in the header
Betterview (part of Nearmap)implicit context Betterview (part of Nearmap) may benefit from pre-existing familiarity among its target audience.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Hosta a.i.’s headline vagueSpatial Intelligence, with perspective.Our state-of-the-art property assessment technology equips smartphones with the power of spatial intelligence, drastically reducing assessment time, removing ambiguity, and backing every property insurance claim decision with data.

Working

  • Subhead names real outcomes: speed, clarity, data
  • Clear audience signal: insurance claim decisions
  • Smartphone-based delivery is stated plainly

Could improve

  • Headline is an insider pun, sells nothing
  • No numbers behind 'drastically reducing'
  • Hero art decorates, doesn't demo the product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hosta a.i.

How Hosta a.i. compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Hosta a.i. mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Hosta a.i. desktop capture for Information hierarchy

What works

What to improve