Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Verdex
ZestyAI
Trust read
Verdex"Backed by Y Combinator" badge above the headline
Flyreel (a LexisNexis Risk Solutions company)LexisNexis® Risk Solutions branding and the "LexisNexis® Total Property Understanding™" product headline
Hosta a.i.No visible trust signal identified.
ZestyAIAnnotated product overlay on hero imagery showing "STRUCTURAL VULNERABILITY 6/10" with "ROOF MATERIAL: COMPOSITE SHINGLE
Cape AnalyticsMoody's wordmark in the header
Betterview (part of Nearmap)implicit context Betterview (part of Nearmap) may benefit from pre-existing familiarity among its target audience.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Verdex’s headline vagueGround Truth For Smarter Insurance DecisionsRemote verification for real-time visibility into risk – from underwriting to adjustment.

Working

  • Names the target vertical: insurance
  • Subhead names mechanism: remote verification
  • Spans workflow: underwriting to adjustment

Could improve

  • "Smarter decisions" is an abstraction
  • Zero numbers or proof points
  • Hero graphic decorates, not demonstrates

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Verdex

How Verdex compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Verdex mobile capture for Mobile web

What works

What to improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Verdex desktop capture for Information hierarchy

What works

What to improve