Flyreel (a LexisNexis Risk Solutions company)https://flyreel.co/

Your landing page’s weakest score is CTA.

How Flyreel (a LexisNexis Risk Solutions company) ranks

  1. 1.ZestyAI68
  2. 2.Verdex66
  3. 3.Hosta a.i.64
  4. 4.Betterview (part of Nearmap)63
  5. 5.Cape Analytics52
  6. 6.Flyreel (a LexisNexis Risk Solutions company)48
Fix CTA
48Growth scoreupdated

category scores

CTA44Information hierarchy48
category scoresShowHide
CTA44Information hierarchy48

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Flyreel (a LexisNexis Risk Solutions company)
Betterview (part of Nearmap)
ZestyAI
Hosta a.i.
Verdex
Cape Analytics

Problems

  • noun label, no action verb
  • styled as tiny text link, not button
  • no payoff or value implied
  • hero has no dominant clickable element

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Brochure text link — The only conversion action is a small text link with less visual weight than the nav sign-in button.
  2. Double navigation bars — Two stacked menus with ~13 links plus dropdowns leak attention before any action is offered.
  3. Product Sign In button — The boldest button in the fold serves existing users, outranking any new-visitor action.
  4. Breadcrumb trail row — A third horizontal chrome row pushes the headline lower and adds two more exits.

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Flyreel (a LexisNexis Risk Solutions company) desktop capture for Trust

How Flyreel (a LexisNexis Risk Solutions company) compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Flyreel (a LexisNexis Risk Solutions company) mobile capture for Mobile web

What works

What to improve

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Flyreel (a LexisNexis Risk Solutions company)’s headlineTake property risk assessment to the next level with LexisNexis® Total Property Understanding™Combine comprehensive data insights with intuitive predictive models to make more informed and accurate underwriting decisions at speed.

Working

Could improve