Your landing page’s weakest score is Trust.
How Zeplyn ranks
Trust
62FairProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Zeplyn | SOC 2 Type 2 AICPA badge beneath the hero CTAs |
| "Backed by Y Combinator" badge beneath the hero CTA | |
| Demo video thumbnail showing real financial document scans (Guardian statement, alternatives report with KKR/Blackstone | |
| Empowering 45,000+ advisors at top firms of all sizes | |
| "Trusted by 5,000+ firms & 6 of the 9 Barron's top mega RIAs" | |
| "#1 Fastest-growing US financial services firm (Inc. Magazine, Deloitte Technology Fast 500)" stat card |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- 'Book' feels costly — sales call
- no immediate product value on click
- demo-gate vs. self-serve path
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Wealth management AI that does the work
Capture every meeting, research every client, surface opportunities, and execute the work across your firm
Working
Could improve
Mobile web
74FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
