Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Zeplyn
Jump
Zocks
Farther
Trust read
ZeplynSOC 2 Type 2 AICPA badge beneath the hero CTAs
Wealor"Backed by Y Combinator" badge beneath the hero CTA
PowderDemo video thumbnail showing real financial document scans (Guardian statement, alternatives report with KKR/Blackstone
JumpEmpowering 45,000+ advisors at top firms of all sizes
Zocks"Trusted by 5,000+ firms & 6 of the 9 Barron's top mega RIAs"
Farther"#1 Fastest-growing US financial services firm (Inc. Magazine, Deloitte Technology Fast 500)" stat card

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zeplyn
Wealor
Jump

Problems

  • 'Book' feels costly — sales call
  • no immediate product value on click
  • demo-gate vs. self-serve path

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Zeplyn’s headlineWealth management AI that does the workCapture every meeting, research every client, surface opportunities, and execute the work across your firm

Working

Could improve

Mobile web

74Fair

The phone experience as a first-class citizen.

Zeplyn mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Zeplyn desktop capture for Information hierarchy

What works

What to improve