Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Orb
Autumn
Metronome
Schematic
Stigg

Problems

  • high-cost click: sales conversation
  • lower-cost demo path is demoted
  • no self-serve or product entry

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Orb’s headline undersellsBilling, but betterOrb automates usage-based billing, streamlines pricing strategy, and gives best-in-class teams the tools they need to accelerate revenue growth.

Working

  • Subhead names the real job: usage-based billing
  • Strong logo proof: Vercel, Replit, Supabase
  • Outcome named: accelerate revenue growth

Could improve

  • Headline is vague — 'better' sells nothing
  • Zero numbers or specifics in the fold
  • Hero images decorate, don't demonstrate

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Orb desktop capture for Trust

How Orb compares

Trust read

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Orb desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Orb mobile capture for Mobile web

What works

What to improve