Your landing page’s weakest score is CTA.
How Orb ranks
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- high-cost click: sales conversation
- lower-cost demo path is demoted
- no self-serve or product entry
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Billing, but better
Orb automates usage-based billing, streamlines pricing strategy, and gives best-in-class teams the tools they need to accelerate revenue growth.
Working
- Subhead names the real job: usage-based billing
- Strong logo proof: Vercel, Replit, Supabase
- Outcome named: accelerate revenue growth
Could improve
- Headline is vague — 'better' sells nothing
- Zero numbers or specifics in the fold
- Hero images decorate, don't demonstrate
Trust
74FairProof that the product is real, competent, and safe to try.

How Orb compares
Trust read
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
