Your landing page’s weakest score is Trust.

How Welltory ranks

  1. 1.Guava Health71
  2. 2.Welltory67
  3. 3.Bearable66
  4. 4.Illume Labs65
Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Welltory
Bearable
Trust read
Welltory"Trusted by 17M users." in the hero subhead
Illume Labs"BACKED BY Y COMBINATOR" badge above the headline
Bearable"4.7 on App Store" and "4.6 on Play Store" star ratings above the headline
Guava HealthDetailed app UI screenshots showing a health records table with entries like 'Quest Diagnostics Lipid Panel' and a profi

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Welltory
Guava Health
Illume Labs

Problems

  • hero slot given to 'How it works'
  • primary CTA is small nav button
  • secondary CTA outsizes primary
  • no header-echo of hero promise

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Welltory desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Welltory’s headlineGet your life backSee what’s draining your energy — and stop it before it drains your day. Trusted by 17M users.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Welltory mobile capture for Mobile web

What works

What to improve