Your landing page’s weakest score is Value props.

Fix Value props
71Growth scoreupdated

category scores

category scoresShowHide

Value props

50Fair

Title, subtitle, hero — do they sell the product's true value?

Guava Health’s headline vagueAn easier way to manage your health

Working

  • Screenshots demonstrate real product, not decor
  • 'Join for free' removes price friction
  • Clean, uncluttered fold keeps focus on CTA

Could improve

  • Headline could caption any health app
  • No subhead explaining what Guava does
  • Zero numbers or proof points in the fold

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Guava Health
Bearable
Visible
Juno
CareClinic
Trust read
Guava HealthDetailed app UI screenshots showing a health records table with entries like 'Quest Diagnostics Lipid Panel' and a profi
JunoLogo strip featuring UCL, Forbes, University of Oxford, and Y Combinator below the hero
Bearable"4.7 on App Store" and "4.6 on Play Store" star ratings above the headline
VisibleJoin 100,000+ members using the wearable platform¹
FlaredownProduct mockup showing symptom-tracking UI with specific stats like "23% of days in remission" and "47 total doses of Pr
CareClinic4.8/5 ★ rating • 500K+ users

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Guava Health desktop capture for Information hierarchy

What works

What to improve

Mobile web

85Strong

The phone experience as a first-class citizen.

Guava Health mobile capture for Mobile web

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Guava Health

How Guava Health compares

Recommended rewrites