Your landing page’s weakest score is Trust.

How Illume Labs ranks

  1. 1.Guava Health71
  2. 2.Welltory67
  3. 3.Bearable66
  4. 4.Illume Labs65
Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Illume Labs
Bearable
Welltory
Guava Health
Trust read
Illume Labs"BACKED BY Y COMBINATOR" badge above the headline
Bearable"4.7 on App Store" and "4.6 on Play Store" star ratings above the headline
Guava HealthDetailed app UI screenshots showing a health records table with entries like 'Quest Diagnostics Lipid Panel' and a profi
Welltory"Trusted by 17M users." in the hero subhead

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Illume Labs’s headline vagueEverything your body is telling you, in one place.

Working

  • Taps real pain of scattered health data
  • "One place" implies consolidation outcome
  • YC badge adds credibility

Could improve

  • No subhead to add specifics
  • Hero image shows scenery, not product
  • No data sources or outcomes named

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Illume Labs

How Illume Labs compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Illume Labs desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Illume Labs mobile capture for Mobile web

What works

What to improve