Your landing page’s weakest score is Trust.

Fix Trust
48Growth scoreupdated

category scores

category scoresShowHide

Trust

35Poor

Proof that the product is real, competent, and safe to try.

vk.ru
Telegram
Odnoklassniki (OK)
Facebook
Trust read
vk.ru"VK © 2006–2026" footer copyright indicating ~20 years of operation
Odnoklassniki (OK)Third-party sign-in row with VK, Mail.ru, Google, Yandex and Apple icons
FacebookProduct collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love."
TelegramReal Telegram app screenshots on Android and iPhone/iPad showing live chats, polls, voice messages, and large file shari
X (Twitter)"Continue with Google" / "Continue with Apple" OAuth sign-in options

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

vk.ru’s headline vagueSign in to VKScan the QR code with your camera

Working

  • Instruction is clear for returning users
  • Sign up path is visible
  • No clutter competing with the action

Could improve

  • No statement of what VK is or does
  • QR code replaces a product demo
  • Zero numbers, proof, or outcomes

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

vk.ru desktop capture for Information hierarchy

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

vk.ru

How vk.ru compares

Recommended rewrites

Mobile web

58Fair

The phone experience as a first-class citizen.

What works

What to improve