Odnoklassniki (OK)https://ok.ru/

Your landing page’s weakest score is Value props.

How Odnoklassniki (OK) ranks

  1. 1.Facebook69
  2. 2.X (Twitter)59
  3. 3.Odnoklassniki (OK)58
  4. 4.Telegram58
  5. 5.vk.ru48
Fix Value props
58Growth scoreupdated

category scores

Value props22Trust48
category scoresShowHide
Value props22Trust48

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Odnoklassniki (OK)’s headline vagueLog in to OK

Working

  • Zero-friction path for returning users
  • Sign up clearly separated from login
  • Five social login options reduce friction

Could improve

  • No headline states what OK does
  • No numbers or social proof anywhere
  • Hero decorates; nothing shows the product

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Odnoklassniki (OK)
Telegram
Trust read
Odnoklassniki (OK)Third-party sign-in row with VK, Mail.ru, Google, Yandex and Apple icons
vk.ru"VK © 2006–2026" footer copyright indicating ~20 years of operation
FacebookProduct collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love."
TelegramReal Telegram app screenshots on Android and iPhone/iPad showing live chats, polls, voice messages, and large file shari
X (Twitter)"Continue with Google" / "Continue with Apple" OAuth sign-in options

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Odnoklassniki (OK) desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Odnoklassniki (OK)

How Odnoklassniki (OK) compares

Recommended rewrites

Mobile web

88Strong

The phone experience as a first-class citizen.

Odnoklassniki (OK) mobile capture for Mobile web

What works

What to improve