Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

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Trust

56Fair

Proof that the product is real, competent, and safe to try.

Vave Health
Butterfly Network
Trust read
Vave Health"Vave Health Announces CE Mark Certification for the Vave Universal Probe" announcement banner
LumiusNo visible trust signal identified.
Butterfly Network"145,000+ customers around the world use Butterfly to elevate patient care."
ExoNo visible trust signal identified.
ClariusHero background showing a real ultrasound scan with live imaging UI (freeze control, timeline scrubber, measurement over
EchoNousNo visible trust signal identified.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. EMS World events popup — Modal card with its own dark 'Explore' button steals the bottom-left of the fold and competes at CTA weight with 'Buy Now'.
  2. Announcement carousel banner — A rotating banner with prev/next arrows sits between the nav and headline, adding an exit path and interrupting the scan to the value prop.
  3. Header Buy Now button — Duplicates the hero 'Buy Now' at the same dark weight, splitting the primary action across two locations in the fold.
  4. New Features widget — Floating glowing badge in the bottom-right pulls the eye away from the CTA pair with no clear payoff.

Mobile web

62Fair

The phone experience as a first-class citizen.

Vave Health mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Vave Health

How Vave Health compares

Recommended rewrites

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Vave Health’s headlinePoint-of-Care Ultrasound For Healthcare ProfessionalsWorld's first whole-body ultrasound for point of care with a single PZT Transducer for rapid, reliable diagnostics. It's high-tech. It's portable. It's patient centric. It's ultrasound made limitless.

Working

Could improve