Butterfly Networkhttps://butterflynetwork.com/

Your landing page’s weakest score is CTA.

How Butterfly Network ranks

  1. 1.Butterfly Network64
  2. 2.Exo64
  3. 3.Clarius64
  4. 4.Vave Health63
  5. 5.EchoNous62
  6. 6.Lumius57
Fix CTA
64Growth scoreupdated

category scores

CTA58Information hierarchy62
category scoresShowHide
CTA58Information hierarchy62

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Butterfly Network
Exo
Clarius
EchoNous
Vave Health

Problems

  • 'Buy' makes click feel costly
  • no CTA in the hero itself
  • four competing labels on fold
  • small nav-sized footprint

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Hero headline block — No CTA anywhere in the hero scan path; the visitor reads the promise with nothing to click.
  2. Buy and demo buttons — Primary action is tucked into the nav corner at near-equal weight with 'Get a demo', splitting the click.
  3. Purple offer banner — Repeats the same Labor Day message as the promo card below, adding a third competing exit above the fold.
  4. Compass AI card — A second same-weight promo panel with its own 'Learn more' pulls attention away from the hero argument.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Butterfly Network desktop capture for Trust

How Butterfly Network compares

Trust read

Mobile web

68Fair

The phone experience as a first-class citizen.

Butterfly Network mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Butterfly Network’s headlineBringing the power of ultrasound into your assessment, diagnosis and treatment.145,000+ customers around the world use Butterfly to elevate patient care.

Working

Could improve