Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Butterfly Network
Vave Health
Clarius
Trust read
ExoNo visible trust signal identified.
LumiusNo visible trust signal identified.
Butterfly Network"145,000+ customers around the world use Butterfly to elevate patient care."
ClariusHero background showing a real ultrasound scan with live imaging UI (freeze control, timeline scrubber, measurement over
EchoNousNo visible trust signal identified.
Vave Health"Vave Health Announces CE Mark Certification for the Vave Universal Probe" announcement banner

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Exo’s headline undersellsAI Imaging. Human Impact.Whole-body Ultrasound with Real-time AI and QA. Zero Complexity.

Working

  • Subhead names category and differentiators
  • "Zero Complexity" states a clear outcome
  • CTAs name the product: "See Iris Work"

Could improve

  • Headline is a generic AI tagline
  • No numbers or proof points in fold
  • Hero visual decorates, never shows product

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Exo

How Exo compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Exo desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Exo mobile capture for Mobile web

What works

What to improve