Your landing page’s weakest score is Trust.
How Exo ranks
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Exo | No visible trust signal identified. |
| No visible trust signal identified. | |
| "145,000+ customers around the world use Butterfly to elevate patient care." | |
| Hero background showing a real ultrasound scan with live imaging UI (freeze control, timeline scrubber, measurement over | |
| No visible trust signal identified. | |
| "Vave Health Announces CE Mark Certification for the Vave Universal Probe" announcement banner |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
AI Imaging. Human Impact.
Whole-body Ultrasound with Real-time AI and QA. Zero Complexity.
Working
- Subhead names category and differentiators
- "Zero Complexity" states a clear outcome
- CTAs name the product: "See Iris Work"
Could improve
- Headline is a generic AI tagline
- No numbers or proof points in fold
- Hero visual decorates, never shows product
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Exo compares
Recommended rewrites
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
76FairThe phone experience as a first-class citizen.

What works
What to improve
