Your landing page’s weakest score is Trust.

Fix Trust
59Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Trust read
Caucus"Backed by Y Combinator" badge
Fireside"Trusted by Hundreds of Public Offices" section header
Indigov"Exciting News: Indigov is now part of the Granicus family." banner with "now part of Granicus" header lockup
NationBuilderimplicit context NationBuilder may benefit from pre-existing familiarity among its target audience.

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web mobile capture
No specific callouts

The biggest failure is that the primary CTA is missing from the mobile fold entirely: the desktop "Request Demo" button collapses behind the hamburger menu, leaving no tappable action anywhere in the first viewport — a visitor sees the "Backed by Y Combinator" badge, the headline, and the subhead, but nothing to do next. The nav itself collapses cleanly into a compact hamburger, and the fold stays uncrowded with a single value statement, "The Modern System for Constituent Services." Readability suffers where the italic subhead "Automate repetitive tasks, connect siloed systems..." sits in gray over the busy Capitol illustration, dropping contrast at exactly the line that explains the product. The single biggest lever is adding a full-width "Request Demo" button directly under the subhead so the mobile fold converts instead of dead-ending.

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Caucus

How Caucus compares

Recommended rewrites

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Caucus’s headlineThe Modern System for Constituent ServicesAutomate repetitive tasks, connect siloed systems, and focus on what matters.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Caucus desktop capture for Information hierarchy

What works

What to improve