Aunt Bertha / CivChat by Indigovhttps://indigov.com/

Your landing page’s weakest score is Trust.

How Aunt Bertha / CivChat by Indigov ranks

  1. 1.EffiGov77
  2. 2.Polimorphic70
  3. 3.Aunt Bertha / CivChat by Indigov64
  4. 4.Prompt.io (GovAI)62
  5. 5.Citibot59
Fix Trust
64Growth scoreupdated

category scores

Trust48Mobile web58
category scoresShowHide
Trust48Mobile web58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Aunt Bertha / CivChat by Indigov
EffiGov
Polimorphic
Prompt.io (GovAI)
Trust read
Aunt Bertha / CivChat by Indigov"Exciting News: Indigov is now part of the Granicus family." banner with "now part of Granicus" header lockup
EffiGovSumter County, Florida case study card: "12,000+ calls in June alone · 72% without staff" with attributed quote from Ste
Citibot"With over a decade of innovation" longevity claim in the hero subheadline
PolimorphicWall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the
Prompt.io (GovAI)"Local Voting Reminder" campaign editor UI with real controls and phone preview under "Make media that moves people."

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Oversized wrapping headline — Desktop serif headline wraps into five huge lines, displacing the email field and CTA below the fold.

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Aunt Bertha / CivChat by Indigov’s headlineThe efficiency of customer service meets the next generation of govWith Indigov's constituent relations tool, government officials, agencies, and their staff can respond and reach out to each constituent with a message that matters.

Working

Could improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aunt Bertha / CivChat by Indigov

How Aunt Bertha / CivChat by Indigov compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Aunt Bertha / CivChat by Indigov desktop capture for Information hierarchy

What works

What to improve