Firesidehttps://fireside21.com/

Your landing page’s weakest score is Trust.

How Fireside ranks

  1. 1.Fireside68
  2. 2.Indigov64
  3. 3.Caucus59
  4. 4.NationBuilder56
Fix Trust
68Growth scoreupdated

category scores

Trust48Value props62
category scoresShowHide
Trust48Value props62

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Trust read
Fireside"Trusted by Hundreds of Public Offices" section header
Caucus"Backed by Y Combinator" badge
Indigov"Exciting News: Indigov is now part of the Granicus family." banner with "now part of Granicus" header lockup
NationBuilderimplicit context NationBuilder may benefit from pre-existing familiarity among its target audience.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Fireside’s headline vagueThe #1 solution for constituent communicationPowerful tools designed to help officials provide exceptional service and build lasting relationships with constituents

Working

  • Names the exact audience: officials
  • Correct category: constituent communication
  • 'Hundreds of Public Offices' proof band nearby

Could improve

  • '#1 solution' is an unproven superlative
  • 'Powerful tools' says nothing concrete
  • Capitol stock photo decorates, not demos

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fireside

How Fireside compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Fireside desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Fireside mobile capture for Mobile web

What works

What to improve