Underdog.iohttps://underdog.io/

Your landing page’s weakest score is Trust.

How Underdog.io ranks

  1. 1.Standout79
  2. 2.Paraform77
  3. 3.Wellfound76
  4. 4.Underdog.io70
  5. 5.Otta65
Fix Trust
70Growth scoreupdated

category scores

Trust52CTA64
category scoresShowHide
Trust52CTA64

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Standout
Wellfound
Paraform
Trust read
Underdog.ioNo visible trust signal identified.
Standout"Backed by Y Combinator · P26" badge above the headline
Wellfound"Apply directly to founders and hiring managers at 27,000+ startups" above the Browse jobs CTA
Ottaimplicit context Otta may benefit from pre-existing familiarity among its target audience.
ParaformCustomer logo wall featuring Palantir, Rippling, Decagon, Abridge, Cognition, Owner, and Scale

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Underdog.io
Wellfound
Otta
Paraform
Standout

Problems

  • no action verb — identity label
  • click promises a fork, not value
  • headline speaks to candidates, CTA to hirers

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Underdog.io desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Underdog.io’s headlineThe job search your employer will never see.Underdog.io is a closed network for tech and engineering talent who can’t afford to be exposed. Your profile is invisible. Your employer is blocked. Vetted hiring partners come to you – no staffing agencies.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Underdog.io mobile capture for Mobile web

What works

What to improve