Your landing page’s weakest score is CTA.

Fix CTA
79Growth scoreupdated

category scores

category scoresShowHide

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Standout
Wellfound
Otta
Paraform

Problems

  • no 'free' despite visible free tag
  • 'Talk to' implies a conversation cost
  • nav 'Join' splits the label vocabulary

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Trust read
Standout"Backed by Y Combinator · P26" badge above the headline
Wellfound"Apply directly to founders and hiring managers at 27,000+ startups" above the Browse jobs CTA
Ottaimplicit context Otta may benefit from pre-existing familiarity among its target audience.
Underdog.ioNo visible trust signal identified.
ParaformCustomer logo wall featuring Palantir, Rippling, Decagon, Abridge, Cognition, Owner, and Scale

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Standout desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Standout’s headlineGet introduced to your dream role.Standout surfaces the life-changing opportunities and introduces you directly. No job search or recruiter spam, every opportunity within reach.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Standout mobile capture for Mobile web

What works

What to improve