Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
TwentyGitHub star count "57.3K" in the desktop navigation
FixtureNo visible trust signal identified.
FolkSales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K)
Day.aiIntegration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain
Clarify"SOC 2 Type 2, HIPAA, and GDPR Compliant" line with lock icon under the CTAs
BreakcoldReal CRM product UI showing a People table (1,272 contacts) with deal tags and feature tabs

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Twenty
Folk
Clarify
Breakcold

Problems

  • generic label, no payoff named
  • no free/open-source signal on copy
  • doesn't echo the headline promise

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Twenty desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Twenty’s headlineBuild your Enterprise CRM at AI SpeedTwenty gives technical teams the building blocks for a custom CRM that meets complex business needs and quickly adapts as the business evolves.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Twenty mobile capture for Mobile web

What works

What to improve