Your landing page’s weakest score is Trust.
How Twenty ranks
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Twenty | GitHub star count "57.3K" in the desktop navigation |
| No visible trust signal identified. | |
| Sales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K) | |
| Integration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain | |
| "SOC 2 Type 2, HIPAA, and GDPR Compliant" line with lock icon under the CTAs | |
| Real CRM product UI showing a People table (1,272 contacts) with deal tags and feature tabs |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- generic label, no payoff named
- no free/open-source signal on copy
- doesn't echo the headline promise
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Build your Enterprise CRM at AI Speed
Twenty gives technical teams the building blocks for a custom CRM that meets complex business needs and quickly adapts as the business evolves.
Working
Could improve
Mobile web
76FairThe phone experience as a first-class citizen.

What works
What to improve
