Folkhttps://folk.app/

Your landing page’s weakest score is Trust.

How Folk ranks

  1. 1.Clarify78
  2. 2.Folk77
  3. 3.Twenty72
  4. 4.Breakcold70
  5. 5.Fixture68
  6. 6.Day.ai65
Fix Trust
77Growth scoreupdated

category scores

Trust58Value props68
category scoresShowHide
Trust58Value props68

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Folk
Clarify
Twenty
Trust read
FolkSales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K)
FixtureNo visible trust signal identified.
Day.aiIntegration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain
Clarify"SOC 2 Type 2, HIPAA, and GDPR Compliant" line with lock icon under the CTAs
BreakcoldReal CRM product UI showing a People table (1,272 contacts) with deal tags and feature tabs
TwentyGitHub star count "57.3K" in the desktop navigation

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Folk’s headline undersellsThe CRM that works for your teamfolk CRM captures the full context of your relationships in one beautifully simple CRM. AI Assistants learn from this data to automate busywork.

Working

  • Subhead names AI Assistants and automation
  • Hero image shows real pipeline with deal values
  • Category is instantly clear: it's a CRM

Could improve

  • Headline is a pun, not an outcome
  • No numbers or proof points in the fold
  • "Works for Folk's team" fits any CRM

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Folk desktop capture for Information hierarchy

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Folk

How Folk compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Folk mobile capture for Mobile web

What works

What to improve