Fixturehttps://fixture.app/

Your landing page’s weakest score is Trust.

How Fixture ranks

  1. 1.Clarify78
  2. 2.Folk77
  3. 3.Twenty72
  4. 4.Breakcold70
  5. 5.Fixture68
  6. 6.Day.ai65
Fix Trust
68Growth scoreupdated

category scores

Trust38CTA68
category scoresShowHide
Trust38CTA68

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Clarify
Twenty
Folk
Day.ai
Breakcold
Trust read
FixtureNo visible trust signal identified.
FolkSales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K)
Day.aiIntegration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain
Clarify"SOC 2 Type 2, HIPAA, and GDPR Compliant" line with lock icon under the CTAs
BreakcoldReal CRM product UI showing a People table (1,272 contacts) with deal tags and feature tabs
TwentyGitHub star count "57.3K" in the desktop navigation

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fixture
Folk
Clarify
Breakcold
Day.ai
Twenty

Problems

  • 'Request' feels like asking, not getting
  • click yields a wait, not product value
  • nav says 'REQUEST ACCESS', hero adds 'EARLY'

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fixture’s headlineAN AI-FIRST CRM BUILT FOR STARTUPSAggregate every customer interaction into a structured activity graph. Extract the right next actions. Program the whole system via APIs and MCP.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Fixture desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Fixture mobile capture for Mobile web

What works

What to improve