Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Tesora
Akur8
hyperexponential
Trust read
Tesora"BACKED BY" Foundation Capital and Y Combinator S25 badges under the hero CTA
FederatoNo visible trust signal identified.
hyperexponential"Top global carriers trust hx for underwriting decisions across $75bn+ in annual commercial P&C premium" with Aviva and
Akur8"350+ insurers worldwide chose Akur8" above a logo wall of named insurers (Amica, Assurant, AAA, Arch Insurance)
EarnixNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tesora
Akur8

Problems

  • click feels like a sales call
  • nav says 'Demo', hero says 'Talk to us'
  • no value promised in the label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Tesora’s headlinePrecise rate filing, finally trusted to AIGet actuarial work done fast with reproducible audit trails at a fraction of the cost.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Tesora desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Tesora mobile capture for Mobile web

What works

What to improve