Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Akur8
hyperexponential
Tesora
Trust read
EarnixNo visible trust signal identified.
Tesora"BACKED BY" Foundation Capital and Y Combinator S25 badges under the hero CTA
FederatoNo visible trust signal identified.
hyperexponential"Top global carriers trust hx for underwriting decisions across $75bn+ in annual commercial P&C premium" with Aviva and
Akur8"350+ insurers worldwide chose Akur8" above a logo wall of named insurers (Amica, Assurant, AAA, Arch Insurance)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Earnix
Akur8
Tesora
Federato
hyperexponential

Problems

  • no CTA in the hero itself
  • demo booking feels costly
  • small footprint in utility bar
  • banner competes for the click

Mobile web

58Fair

The phone experience as a first-class citizen.

Earnix mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Earnix desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Earnix’s headlinePrice smarter, underwrite faster, engage customers betterThe leading intelligent decisioning engine just got better – welcome to the only AI orchestration system purpose-built for insurance

Working

Could improve