Your landing page’s weakest score is Value props.

Fix Value props
74Growth scoreupdated

category scores

category scoresShowHide

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Akur8’s headline undersellsThe Global Actuarial AI PlatformUnlock your full potential with AI-first, end-to-end actuarial solutions, built for trust and transparency

Working

  • Headline names audience and category clearly
  • 350+ insurers proof point with real logos
  • "Trust and transparency" hits actuarial anxiety

Could improve

  • Subhead is an abstraction stack, no outcome
  • Hero images decorate, don't show the product
  • No metric on speed, accuracy, or savings

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate demo CTAs — "Book a free demo" appears identically styled in the nav and hero, splitting the primary action's visual weight.
  2. Announcement banner link — The full-width "Slope Software Joins the Akur8 Family" banner sits directly under the nav and pulls attention away before the headline.
  3. Overlapping hero collage — Three stacked images (laptop close-up, chart card, team photo) compete with each other and show generic office scenes rather than the product outcome.
  4. Equal-weight secondary CTA — "Learn more about our solutions" is nearly the same size and shape as the primary button, diluting the demo action.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Akur8 desktop capture for Trust

How Akur8 compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Akur8

How Akur8 compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Akur8 mobile capture for Mobile web

What works

What to improve